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{"id":110667,"date":"2022-06-15T11:18:18","date_gmt":"2022-06-15T09:18:18","guid":{"rendered":"https:\/\/www.madsskov.dk\/?post_type=portfolio&#038;p=110667"},"modified":"2022-07-18T16:03:58","modified_gmt":"2022-07-18T14:03:58","slug":"lejretandlaegerne","status":"publish","type":"portfolio","link":"https:\/\/www.madsskov.dk\/portfolio\/lejretandlaegerne\/","title":{"rendered":"Lejretandl\u00e6gerne"},"content":{"rendered":"<section class=\"wpb-content-wrapper\"><p>[vc_row row_height_percent=&#8221;100&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;5&#8243; bottom_padding=&#8221;5&#8243; back_color=&#8221;color-wayh&#8221; back_image=&#8221;110738&#8243; overlay_color=&#8221;color-wayh&#8221; overlay_alpha=&#8221;20&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;171067&#8243; back_color_type=&#8221;uncode-palette&#8221; overlay_color_type=&#8221;uncode-palette&#8221;][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; style=&#8221;dark&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;151961&#8243;][vc_custom_heading heading_semantic=&#8221;h1&#8243; text_size=&#8221;fontsize-338686&#8243; uncode_shortcode_id=&#8221;762731&#8243;]Lejretandl\u00e6gerne[\/vc_custom_heading][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;5&#8243; bottom_padding=&#8221;5&#8243; back_color=&#8221;color-xsdn&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;4&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;478914&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_column width=&#8221;6\/12&#8243;][vc_custom_heading text_size=&#8221;h1&#8243; text_height=&#8221;fontheight-357766&#8243; uncode_shortcode_id=&#8221;210860&#8243;]Med fokus p\u00e5 et konsistent grafisk udtryk og design fik Lejretandl\u00e6gernes en ny visuel identitet.[\/vc_custom_heading][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/12&#8243; uncode_shortcode_id=&#8221;213614&#8243;][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; font_family=&#8221;font-136269&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;5\/12&#8243; uncode_shortcode_id=&#8221;323034&#8243;][vc_row_inner row_inner_height_percent=&#8221;0&#8243; 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bottom_padding=&#8221;5&#8243; back_color=&#8221;color-xsdn&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; bottom_divider=&#8221;step&#8221; uncode_shortcode_id=&#8221;129545&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; font_family=&#8221;font-136269&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;152228&#8243;][vc_custom_heading text_size=&#8221;h1&#8243; text_height=&#8221;fontheight-357766&#8243; uncode_shortcode_id=&#8221;676738&#8243;]Arbejdet med Lejretandl\u00e6gernes nye visuelle identitet tog sit udspring i noget s\u00e5 enkelt som et bogstav, der dannede grundlaget for arbejdet med det grafiske koncept.[\/vc_custom_heading][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;4&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;259047&#8243; limit_content=&#8221;&#8221;][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;4&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;186179&#8243;][vc_column_text uncode_shortcode_id=&#8221;142777&#8243;]Med \u00f8nsket om et grafisk koncept, der tog udgangspunkt i noget allerede eksisterende, voksede den visuelle identitet ud af et bogstav, der ogs\u00e5 kunne tage form af et smilende ansigt (e). Transformationen understreger p\u00e5 en og samme tid kerneforretningen, mens silhuetten stadig fungerer som et l\u00e6sevenligt bogstav i logoet. Det viste sig ogs\u00e5 at danne grundlag for \u00f8vrige grafiske elementer.[\/vc_column_text][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;4&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;190347&#8243;][vc_column_text uncode_shortcode_id=&#8221;695644&#8243;]Det smilende ansigt fungerer nemlig ikke alene som ikon til brug p\u00e5 \u00f8vrigt materiale. 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